My Secondary research

https://www.gpfans.com/en/articles/431/f1-fastest-growing-sport-on-social-media/

https://www.campaignlive.co.uk/article/liberty-medias-race-turn-f1-new-super-bowl/1439403

https://www.theguardian.com/sport/blog/2017/oct/21/f1-america-liberty-us-grand-prix

https://www.marketingweek.com/2018/03/16/formula-one-unveils-first-global-marketing-campaign/
